Scale Your Gym Past $30k/mo Without Free Trials

The exact 5-pillar operational framework to build a lean, profitable gym, full of quality students, without requiring contracts, hard sales or coach/administrative burnout.

Inside our 5-Pillar Operational Framework You'll Discover

  • Quality Student Only Acquisition: How to attract, obtain and maintain high quality, committed students, who already value what you have to offer; while automatically filtering out the poor quality students who will drain you, your staff and your students of your energy and culture

  • High-Intent Self-Enrollment: How to get quality students to enroll, sign e-waivers (that will get stored automatically) and pay directly on their own device before ever stepping foot on your mats

  • Retention-First Operational Architecture: How to structure your entire operational framework (Marketing ⮕ Sales ⮕ Enrollment ⮕ Administrative ⮕ Program Structure) to protect your culture, keep high-paying students longer and stop coach burnout

  • High-Margin Unit Economics and Operational Freedom: How to comfortably pay yourself a 100K salary and your coaches $50/hr + PTO while you work only 2 hours of admin per week

  • Content-Free Acquisition: Why prioritizing local SEO, stacking thoughtfully written five star reviews and capturing Google Search intent far surpasses endless social media posting and cold lead chasing (and how to do all this so that you blow your competition out of the water)

Meet Coach Jordan

  • 3rd Degree BJJ Black Belt (Rafael "Formiga" Barbosa)

  • No-Gi Pan Am Champion (Black Belt 2019)

  • Founder of The Jiu-Jitsu Mill (est. 2015)

  • Hedge Fund Operations Manager (AQR Capital, 2008-2015)

  • B.S Business Administration (University of Vermont, 2007)

This program IS for you if:

  1. You own an established gym doing $15K+/mo in gross revenue

  2. You care about the predictability and profitability of your income

  3. You care about the integrity of your program, the mental health of your coaches and the quality of your culture

  4. You like having students who value what you have to offer more than what you charge them in tuition

  5. You'd like an operational system that runs without you or anyone at the front desk

  6. You like a clear ROI on your ad spend

  7. You like warm leads daily, who have seriously considered training before reaching out to you

  8. You like trial members eagerly asking you how to sign up after their first class, and then enroll themselves on their own device before leaving

  9. You like students who will have already discussed training with their wife/husband, worked it into their schedule and allocated it into their budget before enrolling in your program

This program is NOT for you if:

  • Your gym is not yet making $15K or more per month

  • You care more about top line revenue than true profitability

  • You like to compromise your program with a bunch of poor quality, uncommitted trial members who will drain everyone's energy for three months and then quit

  • You like spending time, or paying someone to do administrative work that can easily be automated

  • You like to waste countless hours posting on social media without a clear picture if it's actually bringing you any business

  • You like to waste money on meta ads to solicit cold leads who are not prepared for training

  • You like using hard sales tactics to enroll free trial members who you know will never stay long enough to achieve meaningful results out of your program